Nine Inch Nails may have changed the Business Model for Music, It’s FREEFebruary 10, 2009
Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. This case study explores Reznor’s experiments, examining what has worked and what has not – and why. Speaker: Michael Masnick (Editor/President & CEO, Techdirt Blog/Floor64)
Its basically means this:
Connect With Fans (CwF) + Reason To Buy (RtB)
= The Business Model ($$$$)
Entitled ‘The Slip’, the 36-track instrumental record, recorded in a ten-week period last year, is available in a variety of download options and as a physical copy.
The options are a free download featuring the collection’s first nine tracks, a $5 download featuring the whole album, a $10 two-CD set (either via the website or in shops from April 5) and a $75 deluxe edition, including a hardcover book and a data DVD and a Blu-ray disc featuring high definition recordings and a slide show.
There is also an “ultra deluxe” limited edition version for £300 which features the same items as the $75 version, but also signed and numbered by Trent Reznor.