Yamaha and LIPA announce Make it Break it 2009April 14, 2009
Yamaha and LIPA announce new partnerships and additional prizes
The Make it, Break it songwriting awards (MIBI), founded in 2005 by Yamaha and the Liverpool Institute for Performing Arts (LIPA) has launched the 2009 campaign for applicants, this year including new promotional partnerships with EMI publishing, HMV retail and XFM Radio, which have all joined the programme to increase the prize and awards fund.
MIBI is a unique music awards competition that does not focus solely on songwriting and performance skills, but includes adjudication on the promotional talent of 14 to 19 year olds. The format encourages and supports the skills essential in creating successful records: making the son and then breaking it through marketing and innovation.
In addition to the prizes for the young talents, the contest also offers the winners’ schools a £500 prize of Yamaha equipment. The educational establishment with the most applicants received for the contest will receive the opportunity to have an on-site master-class held by a LIPA lecturer specifically crafted for the school or college.Lines are now open for this year’s competition at makeitbreakit.org, which provides entry details and video interviews with members of the judging panel – including Coldplay’s Chris Martin (pictured). The competition has two age categories of 14 to 16 year olds and 17 to 19 year olds, with judges selecting three winners from each category.
Winners receive a host of prizes including performing at the awards ceremony held in the Paul McCartney auditorium. Also included is an all expenses paid music academy at LIPA, with master-classes, an A&R meeting with EMI and a recording session.
Mark Featherstone-Witty the CEO and founder of LIPA said: “The question is simple: what can we do to add to the learning journey of the talented? Our new partners have embraced this challenge and together we will take MIBI to a new level. We want MIBI to be the best educative experience for singer/songwriters in the UK.”